January 26, 2023
When it comes to making your e-commerce website a success, understanding the difference between product and category pages is essential. Our partners at Blink SEO have extensive experience in optimising e-commerce pages and have recently shared an intriguing blog post on the topic - be sure to check it out!
In addition, we recently ran an informative webinar together with Blink SEO which was filled with helpful tips on differentiating between product and category pages. If you missed it, you can find a video of the entire session on our YouTube channel. But to make it all easier to digest, we composed a blog summarising everything discussed during our webinar – so click the link to pick up on this useful information!
Category pages are a crucial component when it comes to the design of your e-commerce website, they provide shoppers with an overview of products within a specific category or subcategory. This helps your customers narrow down their searches to find the products they are looking for which makes category pages a key part of the user experience. Essentially they help shoppers navigate your website and find the products they are interested in.
Clear categories and subcategories make it easy for shoppers to find what they are looking for, and the inclusion of filters and sorting options can further streamline the search process. What’s more is that category pages can also increase the chances of a sale. By providing an overview of products within a specific category, category pages can help shoppers explore new product ranges that they may not have otherwise found. This will lead to greater discoverability and can increase the average order value.
Product pages, on the other hand, are essential for user experience because they provide shoppers with detailed information about individual products, including descriptions, images, and pricing. Clear and detailed product information will help your customers make informed purchase decisions, and including customer reviews and ratings will help to increase the product’s credibility.
Moreover, product pages can also increase the chances of a sale by including a clear call-to-action that encourages shoppers to complete a purchase. Designing product pages to be visually appealing and easy to use will also propel conversion rates. High-quality images and clear product titles can make it easy for shoppers to identify what they are looking for.
Differentiating between category and product pages and designing them accordingly can greatly increase your conversion rates. At ITQ Digital, we are grateful to have Blink as a trusted partner and appreciate all the expertise they share with us and our clients. We look forward to continuing our partnership to help our clients grow and optimise their e-commerce store's success.
So, are you ready to start optimising your e-commerce store category and product pages? We'd love to share our knowledge with you in one of our free clinics - book yours today!
