July 19, 2022
If you’re in sales, e-commerce is on your mind. Whether you’re thinking about introducing it into your sales model, or considering increasing your business’s current e-commerce presence, you’ve probably spent time weighing the pros and cons of making changes.
There are dozens of reasons why e-commerce is the future of shopping, but we’ve broken down the top 3 reasons why any business should be developing a strong e-commerce presence.
We’ll also tell you one of the biggest challenges that comes with e-commerce, and a way to overcome it.
It lets you reach a wider audience
It’s a challenge for a physical retail location to build a customer base that will keep coming back. Finding, reaching, and maintaining consistent customers costs time and money.
E-commerce makes it possible for a new range of potential customers to find your business. With search engine optimization, you can receive a new flow of traffic from people simply searching for a keyword. Customers find you not only through targeted marketing, but also from organic search traffic.
While SEO might seem daunting if you haven’t thought about utilising it before, investing in an optimised e-commerce presence can have long-lasting effects on your sales as customers find your business through their everyday internet use.
Online sales = stable sales
We won’t throw the phrase “unprecedented times” at you, but it’s safe to say that the COVID-19 pandemic had a huge impact on businesses of all kinds. While every business felt the squeeze, businesses with a strong online presence had a safety net and continued sales through e-commerce.
Since then, e-commerce has continued to prove itself invaluable to both customers and businesses. Businesses have used e-commerce to not only fill that gap, but improve their sales. The stability of continuous online purchases makes the digital marketplace extremely reliable, compared to retail sales.
Customer data is invaluable
Customer data can generate leads and inform future decisions. E-commerce purchases usually require an email at the very least, and can extend to including phone numbers, addresses, and other demographic data.
E-commerce automates the process of finding crucial data about your customer base, making it easy for your business to stay engaged with your customers through email, phone calls and text, and social media.
You also gain valuable insights from demographic information. Not only do you get a better understanding of who’s currently interested in your business, you can also look at what customers you’re not reaching at the moment, and would like to target in the future.
Final Word
We’ve told you the top reasons why e-commerce is an excellent choice for any business, and now we’ll give you one reason why it’s not: competition.
Many businesses see the value in focusing on e-commerce sales, and as a result, the digital marketplace is becoming increasingly crowded. Entering the ring with so many other competitors might seem overwhelming.
ITQ has the knowledge and experience to advise you about the best ways to utilise e-commerce for your business. We’ve worked with clients to boost their sales on e-commerce platforms such as Magento, Shopify, Aero, and Woo Commerce.
We help you grow, optimise, and automate your business. No matter how tough the digital marketplace is, we’re here to help you navigate it.
If you’re interested in what e-commerce can do for you, we offer a Free Clinic to evaluate your business and advise you on future growth.
