October 27, 2022
E-commerce is founded on the idea that commerce doesn’t have to be face-to-face and that businesses don’t necessarily need a physical middleman to market their products to consumers.
In a way, D2C is the next logical step in that process.
D2C stands for direct-to-consumer, which is a model of service where a company handles distribution, as well as production. D2C lets you be the agent that handles getting products and services to consumers, instead of relying on an outside source.
Lots of e-commerce businesses have jumped on the opportunity to cut out the middleman yet again with D2C, but how do you know if your business would benefit from this model? What are the pros and cons of changing the way you manage distribution?
The model that D2C is most comparable to is B2C and so we'll cover the differences to get a better idea of what D2C actually means.
